Privacy Policy of VP Dental
VALERIE M. PRESTON, D.D.S., P.A.
Effective Date: May 12, 2026
Last Updated: May 12, 2026
This Privacy Policy describes how VALERIE M. PRESTON, D.D.S., P.A. (“we,” “us,” or “our”), a Healthcare / Medical Practice located at 8320 Falls of Neuse Rd Suite 101 Raleigh, North Carolina 27615, collects, uses, discloses, and protects the personal information of users (“you”) who visit our website at https://vprestondental.com/, use our services, or otherwise interact with us.
By using our website or services, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not use our website or services.
INFORMATION WE COLLECT
We collect several types of information from and about users of our website and services:
A. Information You Provide Directly
Contact Information: Your name, mailing address, email address, and phone number when you fill out a contact form, create an account, subscribe to our newsletter, make a purchase, or otherwise communicate with us.
Account Information: If you create an account with us, we collect your username, password (stored in encrypted form), and any profile information you provide.
Transaction and Payment Information: When you make a purchase, we collect billing details, your shipping address, and your payment method. Full payment card details are processed by our third-party payment processor and are not stored on our servers.
Communications: Records of correspondence if you contact us via email, phone, chat, or other means, including the content of those communications.
Survey and Feedback Data: Responses you provide to surveys, reviews, testimonials, or feedback requests.
B. Information Collected Automatically
Usage Data: When you visit our website, we automatically collect information about your visit, including the pages you view, links you click, time spent on pages, referring URLs, and your navigation path through the site.
Device and Technical Information: Your IP address, browser type and version, operating system, device type, screen resolution, and language preferences.
Location Data: General geographic location inferred from your IP address. We do not collect precise GPS location without your explicit consent.
Cookies and Tracking Data: Information collected through cookies, web beacons, pixel tags, and similar technologies. See Section 6 (Cookies and Tracking Technologies) for more details.
C. Information from Third Parties
We may receive information about you from third-party sources, including social media platforms (if you connect your account or interact with our social media pages), analytics providers, advertising partners, and publicly available sources. We may combine this information with data we collect directly from you.
HOW WE USE YOUR INFORMATION
We use the information we collect for the following purposes:
To Provide and Manage Our Services: We use your information to fulfill orders, deliver services, manage your account, process payments, and provide customer support related to our Healthcare / Medical Practice offerings.
To Communicate With You: We use your contact information to send transactional communications (order confirmations, receipts, shipping updates), respond to your inquiries, and send service-related notices.
To Send Marketing Communications: With your consent, where required by law, we may send you newsletters, promotional offers, and information about new products or services. You may opt out of marketing communications at any time (see Section 8).
To Personalize Your Experience: We use your information and browsing behavior to tailor content, recommendations, and advertisements to your interests.
To Improve Our Website and Services: We analyze usage data to understand how our website is used, identify areas for improvement, troubleshoot technical issues, and develop new features.
To Process Transactions: We use payment and billing information solely to process and fulfill your purchases and prevent fraudulent transactions.
To Comply With Legal Obligations: We may use or disclose your information as required by applicable law, regulation, legal process, court order, or governmental request.
To Protect Our Rights and Users: We use information to detect, investigate, and prevent fraudulent, unauthorized, or illegal activity, and to enforce our Terms and Conditions.
For Analytics and Research: We use aggregated, anonymized data for internal analytics, market research, and business planning.
HOW WE SHARE YOUR INFORMATION
We do not sell your personal information to third parties. We may share your information in the following limited circumstances:
Service Providers: We share information with trusted third-party vendors and service providers who assist us in operating our website and delivering our services. These include payment processors, email service providers, hosting providers, analytics platforms, customer support tools, and shipping carriers. These parties are contractually obligated to use your information only as directed by us and to maintain appropriate security measures.
Business Transfers: If VALERIE M. PRESTON, D.D.S., P.A. is involved in a merger, acquisition, sale of assets, or bankruptcy proceeding, your personal information may be transferred as part of that transaction. We will notify you via email or a prominent notice on our website before your information is transferred and becomes subject to a different privacy policy.
Legal Requirements: We may disclose your information if required to do so by law or in response to a valid legal process (such as a subpoena, court order, or government request), or when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request.
With Your Consent: We may share your information with third parties when you have given us explicit consent to do so.
Aggregated or De-Identified Data: We may share aggregated or de-identified information that cannot reasonably be used to identify you with third parties for research, analytics, marketing, or other purposes.
DATA RETENTION
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. The criteria we use to determine retention periods include:
- The duration of our ongoing relationship with you (e.g., while you have an active account or subscription)
- Legal obligations requiring us to retain data for a minimum period
- Applicable statutes of limitations for potential legal claims
- Our legitimate business interests, such as fraud prevention and record-keeping
When your information is no longer needed, we will securely delete or anonymize it.
SMS AND TEXT MESSAGE COMMUNICATIONS
Opt-In Process: You may opt in to receive SMS text messages from VALERIE M. PRESTON, D.D.S., P.A. by providing your mobile phone number and affirmatively consenting through one of our sign-up methods (website form, in-store sign-up, keyword opt-in, or verbal consent where permitted). By opting in, you agree to receive recurring automated text messages from us.
Consent Is Not a Condition of Purchase: Your consent to receive SMS messages is never required as a condition of purchasing any goods or services from VALERIE M. PRESTON, D.D.S., P.A.
Message Frequency: Message frequency varies based on your interactions with us and the nature of our communications.
Message and Data Rates: Standard message and data rates may apply to all SMS messages sent to or received from us, depending on your mobile carrier plan. VALERIE M. PRESTON, D.D.S., P.A. is not responsible for any charges imposed by your mobile carrier.
Opt-Out Instructions: You may opt out of receiving SMS messages from us at any time by replying STOP to any text message you receive from us. After sending STOP, you will receive a one-time confirmation message and will no longer receive SMS messages from VALERIE M. PRESTON, D.D.S., P.A. To re-subscribe, you may text START to the same number.
Help: For assistance, reply HELP to any SMS message or contact us at Phone: 919-518-0540 or frontdesk@vprestondental.com.
NO SHARING OF SMS OPT-IN DATA: YOUR SMS OPT-IN CONSENT AND MOBILE PHONE NUMBER WILL NOT BE SHARED WITH THIRD PARTIES OR AFFILIATES FOR THEIR OWN MARKETING OR PROMOTIONAL PURPOSES UNDER ANY CIRCUMSTANCES. We do not sell, rent, trade, or otherwise transfer your SMS opt-in consent data or mobile phone number to any third party for marketing purposes.
COOKIES AND TRACKING TECHNOLOGIES
We use cookies and similar tracking technologies on our website to enhance your browsing experience, analyze site traffic, and personalize content and advertisements.
Types of Cookies We Use:
Essential / Strictly Necessary Cookies: These cookies are required for the website to function and cannot be disabled. They enable core functionality such as security, network management, session management, and accessibility. You may set your browser to block these cookies, but some parts of the site may not function properly.
Performance and Analytics Cookies: These cookies collect information about how visitors use our website, such as which pages are most visited and whether users encounter error messages. We use tools such as Google Analytics to compile this data in an aggregated, anonymized form to improve our website.
Functional Cookies: These cookies allow the website to remember choices you make (such as your language preference or login status) and provide enhanced, personalized features.
Targeting and Advertising Cookies: our advertising partners or we may use these cookies to deliver advertisements relevant to your interests, limit the number of times you see an ad, and measure the effectiveness of advertising campaigns. These cookies may track your browsing activity across other websites.
Third-Party Cookies: Some cookies on our site are set by third-party services (such as social media platforms, video providers, or analytics tools). We do not control these cookies and recommend reviewing the privacy policies of those third parties.
Managing Cookies: You can control and manage cookies through your browser settings. Most browsers allow you to refuse all cookies, accept only certain types, or delete existing cookies. Please note that disabling certain cookies may affect the functionality of our website. You may also opt out of interest-based advertising through the Digital Advertising Alliance (optout.aboutads.info) or the Network Advertising Initiative (optout.networkadvertising.org).
Do Not Track: Our website currently does not respond to “Do Not Track” browser signals. We will update this policy if our practices change.
DATA SECURITY
We implement reasonable and appropriate technical, administrative, and physical safeguards to protect your personal information from unauthorized access, disclosure, alteration, loss, or destruction. Our security measures include:
• Encrypted transmission of data using SSL/TLS (HTTPS) technology
• Encrypted storage of sensitive data, including passwords
• Access controls limiting employee access to personal information on a need-to-know basis
• Regular security assessments and vulnerability testing
• Employee training on data privacy and security practices
• Contractual data protection obligations with third-party service providers
While we take data security seriously, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security, and we encourage you to use strong, unique passwords and to be cautious about the information you share online.
In the event of a data breach that is likely to result in a risk to your rights and freedoms, we will notify you and applicable regulatory authorities as required by law.
YOUR RIGHTS AND CHOICES
Depending on your location, you may have the following rights with respect to your personal information:
Access: You have the right to request a copy of the personal information we hold about you.
Correction: You have the right to request that we correct any inaccurate or incomplete personal information.
Deletion: You have the right to request that we delete your personal information, subject to certain exceptions (such as information we are legally required to retain).
Portability: Where applicable, you have the right to receive your personal information in a structured, machine-readable format and to transmit it to another controller.
Restriction of Processing: You may have the right to request that we restrict the processing of your personal information in certain circumstances.
Objection: You may have the right to object to our processing of your personal information for direct marketing or other purposes based on our legitimate interests.
Withdraw Consent: Where we rely on your consent to process your information, you may withdraw that consent at any time without affecting the lawfulness of prior processing.
Opt-Out of Marketing: You may opt out of receiving marketing emails from us at any time by clicking the “unsubscribe” link in any marketing email or by contacting us directly. Please allow up to 10 business days for your request to be processed.
California Residents: If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA), including the right to know, the right to delete, and the right to opt out of the sale of personal information. We do not sell personal information. To exercise your California privacy rights, please contact us using the information in Section 11.
To exercise any of your rights, please contact us using the information provided in Section 11 below. We will respond to your request within the timeframe required by applicable law.
CHILDREN’S PRIVACY
Our website and services are not directed to children under the age of 13 (or 16 in certain jurisdictions). We do not knowingly collect personal information from children. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us immediately so that we can take steps to delete such information. If we become aware that we have collected personal information from a child without parental consent, we will promptly delete that information.
THIRD-PARTY LINKS AND SERVICES
Our website may contain links to third-party websites, services, or applications that are not operated or controlled by VALERIE M. PRESTON, D.D.S., P.A.. This Privacy Policy does not apply to those third-party sites. We are not responsible for the privacy practices or content of third-party sites, and we encourage you to review the privacy policies of any third-party sites you visit.
Our website may also integrate third-party services such as social media plugins, embedded videos, maps, or payment processors. These third parties may collect information about you when you interact with their services on our site, subject to their own privacy policies.
NOTICE OF PRIVACY PRACTICES (HIPAA)
THIS NOTICE DESCRIBES HOW MEDICAL INFORMATION ABOUT YOU MAY BE USED AND DISCLOSED AND HOW YOU CAN GET ACCESS TO THIS INFORMATION. PLEASE REVIEW IT CAREFULLY.
VALERIE M. PRESTON, D.D.S., P.A. is required by law to maintain the privacy of your protected health information (“PHI”) and to provide you with this Notice of Privacy Practices. We are required to abide by the terms of this Notice currently in effect.
How We May Use and Disclose Your PHI
Treatment: We may use and disclose your PHI to provide, coordinate, or manage your healthcare and related services. For example, we may share your PHI with other healthcare providers involved in your treatment.
Payment: We may use and disclose your PHI to obtain payment for services we provide to you. For example, we may submit claims to your health insurance company and include information about the services you received.
Healthcare Operations: We may use and disclose your PHI for our healthcare operations, including quality assessment, training, accreditation, and business management activities.
As Required by Law: We will disclose your PHI when required to do so by federal, state, or local law, including to public health authorities, law enforcement, and in response to court orders or subpoenas.
Your Rights Regarding Your PHI
Right to Access: You have the right to inspect and obtain a copy of your PHI that we maintain in a designated record set, subject to certain exceptions.
Right to Amend: You have the right to request that we amend your PHI if you believe it is incorrect or incomplete.
Right to an Accounting of Disclosures: You have the right to receive a list of certain disclosures we have made of your PHI.
Right to Request Restrictions: You have the right to request restrictions on certain uses and disclosures of your PHI, though we are not required to agree to all requested restrictions.
Right to Confidential Communications: You have the right to request that we communicate with you about your PHI in a certain way or at a certain location.
Right to a Paper Copy of This Notice: You have the right to a paper copy of this Notice upon request.
Complaints: If you believe your privacy rights have been violated, you may file a complaint with us or with the U.S. Department of Health and Human Services Office for Civil Rights at www.hhs.gov/ocr/privacy. We will not retaliate against you for filing a complaint.
We reserve the right to change this Notice and to make the revised Notice effective for PHI we already have about you as well as any information we receive in the future.
CONTACT US
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
VALERIE M. PRESTON, D.D.S., P.A.
Address: 8320 Falls of Neuse Rd Suite 101 Raleigh, North Carolina 27615
Phone: Phone: 919-518-0540
Email: frontdesk@vprestondental.com
Website: https://vprestondental.com/
We will respond to all privacy-related inquiries within a reasonable timeframe and no later than required by applicable law.
CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the “Last Updated” date at the top of this policy and, where appropriate, notify you by email or through a prominent notice on our website.
Your continued use of our website or services after any changes to this Privacy Policy constitutes your acceptance of the updated terms. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.
© 2026 VALERIE M. PRESTON, D.D.S., P.A.. All rights reserved.